Because it makes iterative design possible at a fraction of the conventional design time! And it also helps generate new products and variants (beyond the existing ones) in no time!

By creating a knowledge repository of design experience garnered over the years By constructing design rules and logics By building logistical, Environmental and Statutory requirements of different geographies into the application

By reducing the design time by more than 95% By eliminating errors completely By allowing any engineering change order to be effected immediately! By eliminating communication gaps across different geographies, CAD platforms and Design Entities (in-house or vendors) By eliminating waiting time for manufacturing feasibility at every stage!