The conception of any new idea is always beyond the realm of the current thought and knowledge. For Knowledge - which is the collective mind, is the limit. And Design is what shatters it. Eventually the Design becomes the Convention and Knowledge, still is exploded by new design. It is an endlessly rising canon.
“Go! Out of your mind “ is the mandate of IDOLA FORI.
To ideate , innovate and bring to life new ideas, products and newer ways of living.